Successful Online Selling

The Ins and Outs of eBay's Listing Options Explained

ins and outs of ebays listing explainedOn eBay, you have two options for listing formats: auction format, and Buy It Now. Both of these offer some benefits, as well as some drawbacks, and many eBay gurus spend a lot of time debating which format is best for which items. Here's a quick run-down of both options to listing your item on eBay:

The eBay Auction

The majority of the listings are done traditionally through the simple auction format. This is where you list the item with the description and price and place it on the deadline of 1,3,5,7,and 10 days.

Statistics have shown that most buyers will bid and fight for the sale on the last day of the auction. This is where you will need to be strategic in your bid deadline. There are two things that are very important - the amount of days and the time of day that you want to close the auction.

You should know your customer audience as much as you can. For example if you are selling Playstation 3 video games, you should be aware of the fact that kids will buy games - more times than not - at night.

In this example, I would place my auction for three days starting on a Thursday night and ending on a Sunday night before they go to bed.

Many eBay experts would argue that auctions are best suited for items with an unknown value. By using an auction listing format, you can allow the market to determine the value of the item.

Likewise, when you are selling an item which is a one of a kind, or rare and highly collectible, an auction can help you get maximum profit. Just make sure that you list it on a 10 day auction so that buyers have plenty of time to find it.

Buy It Now Listing

ebay listings explainedThis listing format gives the buyer a chance to go ahead and purchase from you at a price that you are happy to sell it for.

Many buyers prefer this format as it allows them to buy right then and there, rather than waiting for an auction to end. This can also be used when you are selling multiple items within one listing.

What happens is that you have a person choose the "Buy It Now" option and the biding continues because there are multiple items.

This option works best if you place the duration of the bid on 7 days. This allows ample time for buyers to keep buying it.

Reserve Price Listing

This is a listing that is not revealed to the bidder. They can go all the way to the end, but if you are not happy with the amount you do not have to sell it because the "reserve" price was the minimal amount that you are willing to go.

This is a great strategy if you want to start your reserve auctions in eBay auction off at a very low price which will attract buyers, and then you are not compelled to sell if you didn't get what you wanted.

Learning how to sell online at eBay is sometimes not an exact science and you should do do some tests of your own to find out what works best for you.

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