How to Keep Track While Selling 100s of Products on
When you start selling on eBay, you probably have no more than a
couple of auctions running at any one time. Even when you get in to double figures, as long as your organized,
it's not too hard to keep track of everything.
But what about when selling becomes your business? What if you decide to sell low-price items which means you
have to sell hundreds of them to make a decent profit - how do you keep track of everything then?
You're going to need some help. You need to be keeping track of your eBay business for two reasons.
Firstly, you want to make it easier to list more and more items - the more items you can
list, the more you sell, and the more money you make.
Secondly, you want to be able to see what is working and what's not.
Aim to be able to analyze your listings and sales, so you can focus on the profitable products, and
not waste time on the those that aren't making you money. The good news is that there are a host of different tools
out there that are designed to make growing your eBay business much easier.
Open an eBay Store - The first thing you'll
probably want to consider, is opening an eBay store.
Having your own store on eBay has a number of benefits. It gives you a greater presence and makes your eBay
business look more professional (you can even brand your store to make it stand out).
Plus, if you're marketing outside of eBay, with a store you can drive new customers to one place where they can
see all of your items, rather than to individual listings.
An eBay store makes it much easier to keep track of all of the eBay auctions and
products you are selling.
all your listings, regardless of which format you are using, all appear in your store, so you can see all your
selling activity in one place.
You can use the free tools that come with your eBay shop to make your business more
Turbo Lister provides a great alternative to the normal listing forms, letting you upload listings in bulk to
And the Selling Manager tool keeps track of all your active listings, as well as automating a lot of the after
sales tasks like providing feedback and printing of invoices.
You'll also get some basic level information on what your selling, so you know how well your business is
Even a basic eBay store is a great way to get organized, and a relatively inexpensive way to keep growing your
business - you'll even get discounts on some of eBay's fees.
Upgrade to more sophisticated eBay tools - When you've seen how useful a basic eBay store is, and you start
selling even more items, you might want to think about upgrading to the more sophisticated store options and tools
eBay has to offer.
The Premium and Anchor store options are more expensive but, if you are selling high volumes, they make it much
easier to manage your business, and the fee discounts you get should make them worth the investment.
Plus, you get free access to the more advanced Selling Manager Pro, which has all the benefits of Selling
Manager, but also includes the ability to automate a lot more of your listing and after-sales tasks, as well as
provide a much more detailed analysis of your business.
Turbo Lister, Selling Manager and Selling Manager Pro, are tools you use on eBay's site.
They also offer Blackthorne and Blackthorne Pro, which do a very similar job of automating various tasks and
providing valuable business information.
but these are software programs you install onto your own computer, which is useful if you still want to manage
your eBay business, but can't always be online.
Some professional eBay sellers do outgrow the eBay tools, and you should know that there are other, 3rd party
tools on the market (like Channel Advisor's Marketplaces), that can not only help you get the most out of your eBay
trading, but help you expand outside of eBay as well.
The tools from eBay are a great way to keep track of your growing business, especially as you can usually trial
them for free to see if they are going to be worth the investment.
As useful as they are, when you need to organize and track your business, make sure you look around for the best
solution for your needs.
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