Successful Online Selling

7 Things You Must Do When Listing Your Item on eBay

things to do when listing products on ebayYou only have to glance at the listings on eBay to see that some are better than others.

They seem to range from the really bad ones that are just thrown together to get rid of something, to the nicely-designed and laid out listings the professionals use to sell the same items over and over, and make good money.

So, what do these professionals do differently?

Here are 7 things you must do when you list on eBay.

1. Research Before you list your item.

You want to be sure it's something that's going to sell, and for a price that will make you a profit. Anyone who is running a successful eBay business needs to get used to doing research.

Look through the completed listings for what you are planning to sell online.

You'll quickly be able to see what's the average price the item goes for, how much shipping the successful sellers charge, which categories they are listing in, and the kind of information the top sellers are using in there description.

All this information will mean that even before you start listing your item, you know where it needs to go, what you're going to say, and how much you can expect to sell it for.

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2. Create a great listing.

There are several factors that will mean buyers find your listing, read it, and then decide to bid. The first of these is a good listing title in eBay.

The words you use in your title are what eBay looks at when it carries out a buyer's search. Use a range of keywords that describe your item, including the type of product, brand, model and any other words a buyer might use in their search.

You have 55 characters and should try and use them all. Write a good, accurate description that has all the relevant information about your product, without being overly long.

List the features of your item for information, but it's the benefits that will sell it to the buyer. Show them how the product will solve a problem or satisfy a need.

Make sure the description is well laid out and doesn't have any spelling mistakes.

3. Use pictures.

A picture tells the buyer more than any description ever could. It's worth spending a bit of time and effort, to make sure you get a good clear picture of your item, so it really shows it off to the buyer.

Your first photo is free, but consider investing in a few extra ones to show the item form different angles, or any special features that make it more attractive.

4. Fair shipping charges.

There is nothing that puts buyers off faster, than a seller who is trying to make a bit of extra profit with inflated shipping charges.

You're trying to build a business, and apart from the fact it will damage your reputation, eBay may also take action against you.

Make sure your shipping charges are fair, and consider offering buyers a choice of shipping - free shipping will even get you more bidders.

5. Manage your listings.

Some people think that once your listing is live, you just need to sit back and wait for the sale. If you need to keep track while selling 100s of products on eBay, you might want to consider in getting some eBay seller tools.

eBay does make it easy to leave your auctions to run themselves, but professional sellers know to be successful, you need to manage your listings. As good as your descriptions are, buyers will have questions.

Make sure you get back to them with whatever information they need, as quickly as possible, while they are still in the mood for bidding. Good listings can attract the scammers, especially if you are selling expensive items.

If a bidder with no feedback is winning your auction, make sure you check them out. Try and get in contact with them, to see if they are genuine, and if you're not happy, you should consider cancelling their bid.

6. End your auction at the right time.

You're likely to have varying success with different auction lengths, but should always be successful if you end your auction at the right time.

You will get a more bidders, and a higher price, if your auction finishes when most people are at home - in the evenings and at the weekend.

Invest the small amount it costs to schedule your auctions if you need to, that way you can compile all your listings when it's convenient for you, but have them go live so they finish at peak times.

7. Get feedback.

Finally, you need to get feedback. You should have done a good job, and the buyer should be happy, so try and get them to leave feedback to say so.

Your reputation and your profits (as better sellers get discounts on fees) depend on the feedback you get from your customers.

The buyers is obviously more interested in their new item when it arrives, so many simply forget to leave their feedback.

A friendly e-mail to make sure they are happy with the transaction, and a gentle reminder, will be all that's needed to get your feedback in most cases.

However you do it, always encourage your buyer to leave feedback, the more detailed the better.

Selling on eBay is easy, which is why there are millions of people doing it, but being good at it takes a bit more effort. Follow these 7 steps and watch your business grow.


For more expert secrets on how to grow your eBay business INCLUDING the number one mistake that costs many eBay sellers a TON of sales, go straight to: