How to Negotiate Properly with Wholesalers
To be successful on eBay, you are going to need to find a reliable supplier who can provide you with
products you can sell at a profit.
It can be hard to find a good supplier, but all your hard work will have been in vain if you can't negotiate a
good deal. Negotiating with suppliers doesn't come naturally to everyone, so if you are just starting out, here are
some tips on how to negotiate with your new wholesaler.
The first tip about negotiating with
wholesalers is, make sure you do it. For some reason, the western world seems to
be averse to negotiating, whereas in the east, where many suppliers are based, they see it as a way of life.
Your wholesaler isn't going to think you're rude if you try and negotiate a cheaper price than they're offering,
it's business and they're used to it.
Never just accept the first price a supplier gives you. Always ask if the
price is negotiable, and see what they say.
If they seem keen to negotiate, you know there is a chance you are going to save some money; if they aren't
willing to negotiate, you'll be the first to know.
Always make sure you go into any negotiation with a supplier knowing the price you ideally want, and the price
you would accept, then it becomes simple.
You start below the price you want, the supplier starts above it, and you try to settle somewhere in between,
where you are both happy.
Give the supplier a reason to reduce the price.
If you're a new customer this might be hard, but by telling them you are planning to sell a certain number of
units every month, and will keep coming back to him with orders, they have an incentive to offer a little more
Increase your the size of your order.
If you've negotiated a good price for 50 units, see what the supplier can do if you buy 100 - the
chances are you will be able to get a better discount.
Make sure the deal works for both sides.
Negotiating is not just about squeezing suppliers until you get the lowest price possible - being greedy will
never benefit you in the long run.
If the supplier is unhappy at having to sell to you at such a low price, it will only cause problems. They might
try to cut costs elsewhere, which could mean poor deliveries, poor quality and poor service.
A deal that works for you and the supplier is the best foundation for a successful relationship.
Don't assume it's all about price.
Many people focus on the price of the items in a negotiation, but you should consider all aspects of the
If you can't get any more discount, what about getting faster delivery, improved credit terms, or even exclusive
deals on certain products?
Similarly, if the wholesaler is supplying goods with features you don't want, ask if removing them
would lower the price - he's not giving you more discount, you're just not paying for anything you
Look for opportunities to renegotiate.
If you make sure every deal you do is a good one for you an your supplier, you're going to build a good working
This will benefit you in the long run, and mean there will be future opportunities to renegotiate with your
supplier, without falling out.
Plus, for those suppliers who wouldn't negotiate, don't be afraid to go back to them and try again.
The economic climate is always changing and, if they need to be more competitive to get business in the future,
they could be more flexible with their prices.
Negotiating has been called an art, and good negotiation is certainly a skill. It might take time and practice
to become good at it, but you'll only get better if you keep doing it.
Never get railroaded into a deal you don't want to make.
If you've done your homework and the supplier won't budge or is being unrealistic, amicably walk away - you can
always try again another time. Plus, you'd be surprised how many times a supplier will actually come back to
I hope my advice helps you to negotiate some great deals in the future, but if you still need to find a
wholesale supplier, before you can actually negotiate a deal, go to:
There you will find over 8,000 verified and legitmate suppliers for pretty much any product you can think
Keep an eye for the next newsletter where I introduce an exciting niche!