Where Can Sellers Diversify
Once you've built a successful and profitable eBay business,
what's next? It might be tempting to sit back and enjoy your success, or you can look for ways to keep
developing your business.
One of the simplest plans for being successful in business is to find a process that works, fine-tune it so that
it is profitable, and then repeat it over and over again. This is why you should consider diversifying your
By looking at other markets and products, and different ways of reaching your customers, your business can
continue to grow.
One of the most popular choices for a lot of former eBayers is eCrater.com. eCrater offers its
members the opportunity to set up their own online store for free. This is one of the best alternative to eBay.
There's free hosting for your new store, and there are no fees for listing your items, or when they sell. That's
right, you keep 100% of the money you make from your sales.
Your eCrater store operates as a traditional online store, where you post items at a fixed price and customers
come along and buy them.
Therefore, it's slightly different to the auction style listings on eBay, but with eBay trying to
encourage more Buy It Now listings, eCrater provides a really good alternative.
If you've already been thinking about setting up your own online store, but don't know where to start or have
been put off by the cost, eCrater doesn't just make it free, they also make it easy.
They have built their site around a clean and simple marketplace look, and you'll find that this simple and easy
to use philosophy extends to building and running your store.
There's free tools to create your store in just a few minutes, and free admin software to manage your new online
eCrater might be free, but it certainly doesn't skimp on features! Users can customise their stores, as well as
their listings, and you can upload unlimited product listings with as many as 5 images for each item.
eCrater's simple to use approach doesn't mean it's not powerful
They were one of Google's first Product Search Marketplace
partners, which means that all the products you add to your online store go onto the Google Product Search
Marketplace as well as eCrater.
You will have the benefit of being able to use Google Checkout to accept payments, and you can even import your
listings from other sites like eBay, straight into your new eCrater store.
If this all sounds a little too good to be true, you might be wondering how eCrater make their money, and are
there any downsides?
Well, it's possible to use eCrater completely free of charge, but they do offer listing upgrades which you have
to pay for, and this is where they make their money.
For a small fee your listing will be ranked at the top of the category search results - not unlike the similar
option available on some eBay sites.
As for downsides, eCrater doesn't have anywhere near the amount of traffic as eBay, but it is growing. For a lot
of users this isn't such a bad thing. If you're a seller, there is less competition, and buyers don't have to wade
through pages and pages of items to find something they want.
If you want to grow your business, diversifying into other markets is a great way to do it.
Your turnover will increase and you are less exposed if one of your markets starts to struggle - imagine if you
relied on your eBay income and they suddenly change the rules to make it harder for you to make money.
eCrater is an excellent way to build on your successful eBay business, and many professional eBayers are already
enjoying the benefits of their free online store, and the growing number of customers who are shopping on
Shouldn't you too?
Did you know what when you sell online to make a profit, you
are legally obligated to pay taxes? Don't miss my next newsletter that tells you all the ins and outs of your tax