Unlock the Secrets of Successful Websites
Every successful website starts by attracting the right audience
for which it was built. However, attracting the right audience alone does not guarantee success. There are
many things that need to be done and done right to make a website successful.
In this article, we’ll look at the secrets of successful websites that most people overlook.
1. Good Design
Gone are the days of static web pages that comprised piles of stale information that would sit on the site for
months. Website design has greatly improved and the abundance of design tools has made it much easier for anyone to
create a good looking website.
Today’s consumer is hip, informed and unpredictable, so your site’s design should reflect this. A compelling
website design is important because it instantly grabs someone’s attention, and that will create a long lasting
effect on them.
A great site design also encompasses things like good navigation, useful tools, fast-loading pages (less
graphics and flash), among others.
Your design should look professional, even if it’s a personal website. There’s an instant sense of credibility
that a professional looking website creates.
2. Interactive tools
If you have a website now that doesn’t have some kind of interactive feature, you’re bound to lag behind.
The advent of Web 2.0 changed the way people use the internet, therefore, if you’re going to run a successful
website, consider integrating a couple of useful Web 2.0 features. These are features that simply make it possible
and easier for users to interact.
You also get a chance to directly engage your prospects and receive feedback from them. Most importantly,
interacting with users helps to nurture business relationships for the long term.
To add to the previous point, you must have great content in
order to keep users glued to your website. You can use every SEO technique in the book and get the traffic you
want, but what keeps users coming back after the first visit is great, informative content.
So keep your content fresh and remember to proofread before you publish on your site. Consistent errors in
grammar and spelling can severely hurt your reputation.
4. Should Be Optimized for Search
Well, a good design and content are a must for a successful website. But until people are able to find your
website, you will not be able to realize the full benefits of good content and design.
Optimizing for search goes a long way in selling your site to internet users. And among
these users are the specific audience you’re targeting.
There are various techniques for search engine optimization, some of which can be highly targeted to a
particular group of people.
To save time, hire a professional SEO company or individual to handle your site’s search engine optimization
needs. This will leave you with enough time to handle other aspects of your website.
Very few people even know that reputation is one of the core factors that determine the success of a website.
Reputation is built over time but once you’ve created a solid relationship with your users or customers, life
becomes much easier for you. There are hundreds of scammers and untrustworthy people online and trust plays a major
role if people are going to be collaborating with you on a long term basis.
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