Tradeshows - How to Use Them to Find Great Wholesale
When you're looking to source wholesale suppliers, one of the best ways
could be to attend some of the trade shows that take place all over the world, throughout the year.
Trade shows and fairs can take a lot of the pain and effort out of finding reliable and profitable suppliers.
For a start, if a wholesaler or manufacturer is spending the time and money to exhibit at a show,
they are more likely to be a reliable and professional organisation.
You'll get to meet them face-to-face, instead of having to make a judgement of them over the phone,
or by e-mail.
They're going to be meeting new and existing customers there, customers you can talk to to see what
they think of the supplier, and if they would recommend them.
Trade shows can be great for checking out your potential suppliers, and here's a few tips on how to
get the most out of any show you go to.
Before you attend, it sounds obvious, but make sure you are going to the right kind of show, as
some are specific to certain markets.
This is great if you are focused on that particular niche, as you will be able to see plenty of
suppliers and a wide range of products that are relevant to what you're selling.
However, if you're a bit of a generalist, selling all sorts of items, and the focus of the show is
too narrow, you might not get the choice and diversity of products you're looking for.
Some trade shows can be quite strict about who can attend. In some cases, you will need to prove
that you are a business.
Even if you are just starting out, this isn't usually too hard to do - some headed paper you can
create on your home PC, or business cards that don't cost much too get printed, will usually do the trick.
They can also be useful to take along and give to suppliers and other contacts.
In the US, some trade shows require you to have a resale license, which you
can get from your state tax office. This proves you're a reseller and should be attending the show.
You should also have a plan about what you want to get out of the trade show. Set some objectives
based on which suppliers you want to meet, which products you want to test, and what deals you want to set up while
Bigger shows will usually have a website with details of which companies will be there. If there
isn't a website, contact the people organizing the show and they will be able to provide you with a list of
suppliers who are attending.
Spend some time deciding who you want to meet, and you could even contact them beforehand, so they
are expecting you and make time to meet you.
It can take a lot of time, money and effort to get to a trade
show, so make sure you get the most out of it when you're there.
As well as meeting the suppliers you want to see, you should use it as an opportunity to network
with other suppliers and sellers.
See how the suppliers sell their products and use the information to make your listings and sales pages better -
get as much information from them as you can.
You might meet suppliers in markets that you hadn't considered before, but after talking to them
about their upcoming products, it might be an opportunity to look at.
You'll get to understand the upcoming trends, and what's the next "hot" product. This could help
you spot future hot selling items for eBay.
They may not be a supplier you are going to work with now, but they could be a great contact for
the future, so don't be shy about handing out your business cards.
Speak to the other sellers, and share ideas and experiences. See which
suppliers they are using and would recommend, as well as those you should stay away from.
Even the most competitive and experienced sellers like to talk about their business success, so you
can usually pick ups some great tips.
Trade shows can be a lot of effort, but a great way to find new suppliers, new contacts and pick up
some great information.
Follow these tips and you'll make sure you get as much as you can out of every show you go to.
If you are in a hurry, and want to find the BEST Trade Show directory on the web that gets you up
close and personal with local suppliers (and saves you a TON on shipping), go straight to: