Pros and Cons of Moving from eBay to Your Own Website
I always tell people that it is a great idea to have more than one store
on the internet to increase the exposure of your products.
You may be thinking that since you have sold a few products on eBay that you may feel more in control if you had
your own domain for e-commerce. You can have several websites on the internet and link them from eBay and all the
other auction sites that are out there.
You don't have to only depend on eBay and their tools to get
traffic to eBay to try to increase your chances for profits. You have options.
I will, however, list the pros and cons of moving your store to your own website. There are advantages to moving
to a digital store and not paying extra fees that eBay has.
Increase in profits. The real reason that people use eBay is because they want to get an item for the cheapest
amount of money. It's an auction site for a reason.
Traditionally, web stores will be able to raise their prices and not be held down by buyers that
are constantly trying to bargain shop.
Customized website. eBay is a nice template to use because they have tried to develop a platform that is the
easiest for buyers to buy. On the other hand, there is only so much you can dowith the design of the store.
When you have your own site, you have the chance to make it as unique and user friendly as you want. If your
target market are people that are artsy, then it would be nice to have an artsy website.
Perception of your business. Sometimes if you are doing business on the internet, people tend to believe that
your business may not be as professional as a company that does have a website.
Sell more than just items. Many businesses out there offer products and services. If you only have
a eBay store, and do not have a website to sell services that you provide, perhaps you are missing out on
For example, if you are selling photo frames, you could also offer a framing and mounting service, if you have
your own website.
Save money. eBay has listing fees and other associated fees to sell your items on their website. When you have
your own shopping cart on your own website, those costs are very minimal as compared to selling on eBay.
The access to tools. eBay really has done a commendable job for the service that they provide. They are
constantly trying to upgrade their service by adding tools for you to enhance your business.
If you only have a website that sells items, how are you going to go about marketing and
list-building? You are going to have to have several accounts with auto-responders, list builders, marketing
plans, etc., so that you maintain a business.
An e-commerce store is a major commitment. When you start your own website, and essentially an entire new
business, you have to think long term.
You might just be selling eBay items as a side project to test the waters just to see if it works.
After you sell a few items you might be thinking that it is easy to sell anything and want to jump right in. All
in all there are pleasantries to both, so why not have both.
As far as traffic is concerned, some PowerSellers believe that eBay is much better because it is such a popular
This is an important point. People know eBay and will go on there to shop for the items that may be in your
But just keep in mind that having either an eBay store or your own website, you are still going to have to do
marketing to get relevant traffic and learning how to sell online.
Want to know more about setting up a website? Well I know the perfect place. It's called SaleHoo, and it's made
up of a bunch of savvy industry experts who make it their mission to help online retailers fulfill their business
They have a ton of information on setting up a website, as well as comprehensive supplier directory with over
8,000 pre-screened and verified suppliers.
Oh, but you want to know the best thing about SaleHoo? Their Research Lab! The SaleHoo Research Lab is a highly
valuable tool that helps you streamline your market research so that you can hunt out new money grabbing niches
with just a few clicks of your mouse!
Find out how to get full instant access here: