Successful Online Selling

Online eBay Selling Guide

(Scroll down to see the full list of articles in this section)

online selling guideIt’s pretty easy to set up an e-commerce website nowadays but the story doesn’t end with creating a website.

Grabbing a hold of decent, regular volume of sales needs some intuition, constant learning, and careful planning. Frankly speaking, selling online is not as easy as some disingenuous folk like to portray.

Many successful online businesses actually learnt from failure, through a series of mistakes that eventually enabled them get a competitive advantage over their competitors.

There are two key things to a successful online business: attracting visitors to your website and, winning them over to make a purchase, or at least a good number of them.

There are also some guidelines that are sure to give any online business some decent returns, traits that all successful online businesses share. Some may require you to invest money, while others just entail the use of a little elbow grease.

While they may help any type of business realize some positive changes, they may not necessarily work for everyone but you can pick up a number of useful pointers. Here are five tips that can help put you on the path to success.

Self learning – make the most of free learning resources

One of the best and most important habits you can pick online is self-teaching. Knowledge is not only acquired by sitting in front of a tutor. Besides the knowledge you can get through self-learning, you can pick up some skills that will enable you to accomplish some tasks that you would otherwise have delegated at a cost.

Establish the purpose of your website

purpose of your websiteAlthough it may seem straight forward, you need to ask yourself this question; what is the goal of setting up a website? You’ll find that many more questions spring from this main one. Usually, you want to make as much profit as you can, that’s your main goal.

So the next question becomes ‘how do I reach that goal?’ the answer would definitely be by getting as many customers buying my product as possible. As you keep asking questions, the answers will give you a working point, and so forth. If you start our asking the wrong questions, you’re doomed to fail when starting an online business.

Standout from the crowd

If you’re just starting out online, it’s important to distinguish yourself from your rivals. True, some businesses have succeed without really being unique, but they are either firmly established and have built a strong brand in their market, or they pump a lot of money in marketing and advertising to lift their sales.

There are a number of distinct selling points that you can use to be unique – superior service, quality product, specializing in a particular range of products (don’t sell skin care products and baby toys on the same site), and offering better value, among others.

Create appealing Content

If you’re going to make a sales pitch, craft it in simple, precise and straight forward English. Using clichés is so out dated and worn-out, and it can only make your business sink. Simple things like spelling and grammar mistakes put off many discerning people who visit your website. Keep your content fresh so that you give your visitors reason to come back.

Manage your product category well

Categorize your products or services with clear, concise lists to make navigation seamless. Website visitors do not spend much time on something that is vague and ambiguous, they’ll simply move to the next website. Also, too much categorization works against you. You cannot have more than 10 main categories and keep your sub categories short too.


Check out SaleHoo's guides for knowledge and assistance in starting an online venture...

Online Selling Guide | Auctions for Incomes:

  1. What to Do if your Buyer's Goods Don't Arrive
    With millions of packages being sent daily, it's not uncommon for them to go missing from time to time. As a seller, the trouble is that dealing with a missing package, and an irate buyer who wants their item can take up a great deal of your time.
  2. What to Buy And Sell Online?
    When you start out on eBay, it's not hard to decide what to buy and sell - you buy the things you want, and you sell the things you have lying around the house that you don't want. But once you've seen eBay's potential, and decided to make your trading more of a business, how do you know what's going to sell and make you money?
  3. Tips for Packing Your Items for Sale
    How you package your items that you are sending to buyers can mean the difference between good and bad feedback being placed. Even more importantly, good packaging can encourage repeat buyers.
  4. Should You Sell on Craigslist?
    One of the more recent phenomena in the world of online selling is been Craigslist is a network of local online advertising sites that provide mostly free advertising for over 450 cities across the world.
  5. Where Can Sellers Diversify
    Once you've built a successful and profitable eBay business, what's next? It might be tempting to sit back and enjoy your success, or you can look for ways to keep developing your business.
  6. How to Determine if a Wholesaler is Legitimate | How to Look for a Reliable Wholesaler
    When you're looking to grow your eBay business, you need to find a reliable supplier that can provide you with good quality items, which sell for a decent price.
  7. How to Track And Pay US Taxes
    You probably want to know how you can track your expenses, keep perfect records and probably, learn of any tools that may be useful in this regard.
  8. 14 Ways to Reduce Your eBay & PayPal Fees
    There’s no doubt that eBay is a leader when it comes to online selling and auctioning. But one of the biggest complaints by sellers is the relatively high fees. Even for top rated sellers, fees eat a reasonable amount into their profit margins.
  9. Tips to Make Higher Profits on eBay
    There are various fees you have to pay before selling on eBay, and if you’re not careful, they could easily eat into your profits. Here are the top five eBay secrets to help you make higher profits.
  10. EBay Alternatives - Other Online Selling Sites and Auctions
    The truth is that there are several alternatives out there for sellers to consider. Besides eBay’s strongest competitor, (which doesn’t run an auction format of selling).
  11. Find Profitable Products to Sell on eBay
    Every seller on eBay, new and old alike, is driven by one thing: profit. The question is how do you find profitable products to sell on eBay?
  12. Getting eBay Negative Feedback Will Ruin Your Business
    Because as you might be aware, eBay’s 2008 changes in rules included one that enables only buyers to leave feedback but sellers cannot do the same.
  13. Is Your Online Business Ready for Web 2.0?
    When the term Web 2.0 had just been conceived in the early 2000s, it was generally used to refer to the next generation web model. Specifically, these technologies include blogs, RSS, tags, wikis, social bookmarking, among others.
  14. Make Extra Money with Affiliate Marketing Networks
    Affiliate marketing is a commission-based internet marketing system where marketers (also called affiliates or affiliate marketers) are paid when they successfully promote and lead to the sale of a product.
  15. Unlock the Secrets of Successful Websites
    Every successful website starts by attracting the right audience for which it was built. However, attracting the right audience alone does not guarantee success.

Internet Auctions | eBay Selling Guide