Is Your Online Business Ready for Web 2.0?
Since the year 2005, the internet world has been abuzz with the term
Web 2.0. But what exactly is Web 2.0? A loose definition of Web 2.0 would be a collection of interactive tools
(technologies) that allow internet users to actively participate and contribute to the information they
When the term Web 2.0 had just been conceived in the early 2000s, it was generally used to refer to the next
generation web model. Specifically, these technologies include blogs, RSS, tags, wikis, social bookmarking, among
Web 2.0 has immense benefits for e-commerce, most notably, simplicity and effectiveness. The biggest advantage
of Web 2.0 for e-commerce is that it allows the online entrepreneur to offer superior customer service and support
through increased interaction with customers. The essence of Web 2.0 is interactive web surfing, so when you bring
this into e-commerce, the whole online shopping experience is enhanced.
As more and more Web 2.0 innovations are integrated into e-commerce, customers are able to get closer, not only
to the products and services they want to purchase, but to the business owners as well. This relationship between
customers, products, and the business owner is a very important one and any prospect (and established) online
entrepreneur ought to put it at the forefront of their strategy for succeeding.
In order to compete favorably, every business needs to have a formidable online presence. This essentially means that a business
needs to be able to fully harness the power of Web 2.0.
So, is your business ready for Web 2.0? Below are some of the Web 2.0 concepts for e-commerce and how a business
can harness their power.
Most businesses now run at least one blog where they share ideas and interact with their customers. Initially,
blogs were used as online personal journals but soon, people discovered their potential for attracting new
A business can use a blog to do just about anything, for instance to augment its brand values through an online
audience, announce upcoming special offers, solicit for user reviews of a product, carry out a mini survey, and
many more. A business blog is different from a personal blog and typically, a business will hire a professional
blogger to maintain their blog.
The acronym RSS stands for Really Simple Syndication,
another powerful Web 2.0 communication concept that businesses can use to increase online presence. RSS is
typically used to syndicate website or blog content in real-time.
RSS is a popular tool used for business announcements, such as product launches, promotions, price offers, etc.
Customers have to subscribe to an opt-in RSS feed to receive real-time content.
These are now common and a must have feature on product web sites. Many e-commerce sites avail rating systems
where customers comment on their experiences (testimonials) with a product they purchased from the website.
Product comparison features are now an integral part of large many e-commerce websites. Customers can compare
any two or more similar products based on features, price, quality, etc, and make an informed choice before
purchasing any particular product.
Other Web 2.0 concepts for e-commerce include instant messaging services for customer support, video
showcasing of products using video streaming, and social bookmarking. A business that is Web 2.0 ready should be
able to integrate these concepts to provide better customer experiences.
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