Grow Your eBay Profits with Market Research
Market research on eBay is what gives you competitive edge. There are
several tools designed specifically for eBay market research, which enable you to optimize your auction listings and select the best selling
products so that your profits increase.
How to use market research to grow your profits
If you want your eBay business to be more profitable and stand out, you have to base your business decisions on
One of the best research tools out there is HammerTap3. There are three questions to ponder before you begin
your eBay market research:
What is My Product’s Demand and Supply?
No, this is not taking you back to your high school economics class, but the laws of demand and supply are very
much at play here. When you understand and follow this law, you will have leapt a step forward toward increasing
your eBay earnings.
If the market you’re trying to sell in is over-crowded, your chances of making descent profits are very slim.
It’s not rocket science to know that less for a saturated product leads to lower sales.
The purpose for carrying out market research is to identify these trends in supply and demand of a given
product. You will then make informed decisions on whether to beef up your stock or simply focus on liquidating the
A research tool like HammerTap3 will help you determine the supply and demand for a specific product. The tool
measures supply against demand, and will break down the results for:
• Total Listings
• Listings that made a sale
• Listing Success Rate
• Average Sales Price
• Total sales
• Sellers with sale
• Average sales per seller
• Average revenue per seller
When you do this every month for every product you sell, you’ll have a clear outlook of the market in future and
How Can I launch a New Product into a New Market (Category)?
Diversifying your product range is one way to increase your eBay profits. When you sell in more
categories on eBay, it allows you to continue making sales in another category if one is not selling so
The question is how to you successfully enter a new category? It’s not so hard if you already know the item you
want to sell. Carry out the research shown above on that item to determine its supply and demand trends over the
previous couple of months.
HammerTap3 can also help you do a category search in case you’re not sure of what product you want to sell.
How Can I increase My Sales and Therefore my Profits on each Sale?
Now that you know what your product’s supply and demand looks like, and you’re working on growing your
inventory, your focus should now be boosting sales and earnings on each sale. This can be accomplished through a
process known as Auction Optimization.
To optimize your listing, you have to select the major listing features that will result in the highest selling
price and success rate. You will know what auction type to use, which day to end your auction that will result in
more bids, duration of your listing, keywords to put in your listing titles, listing features that will be more
successful, and the category that will result in more exposure.
Using HammerTap3, you will find answers to those questions, hence optimize your listings and increase earnings
Access it instantly here: http://successfulonlineselling.com/OnlineSellingTactics.html