Copywriting Skills can Improve eBay eBook Sales
E-books have become a product of great demand in today’s online market. And
how would e-books not become a hot item now, they are usually lower in price and much more accessible for
customers, in the sense that they can just download the book instead of waiting for it in the mail.
If you are considering selling e-books on eBay, here’s what you need to know on why copywriting is important and
how it can help you increase your sales.
Taking into consideration that your e-book isn’t exactly tangible, meaning it isn’t a physical item that your
customer can hold it makes that much more difficult for you to sell it. It is up to you to dress up your e-book
description and convey the value proposition of your product to the customer.
Here’s where a good copywriting skillset comes in. Copywriting is the use of words for advertising purposes to
sell or promote an item, and can be a very crucial part of your e-book selling success. These are tested tips that
had been proven to help your salespage and description better.
Grab the client’s attention by using large bold letters in your heading to capture one’s eye. Once the customer
scrolls through your title, they are very likely to slow down or stop scrolling to read what your heading or title
has to say. Using all lowercase letters can make the product look unimportant and very likely to receive a low
number of page views.
Be creative with the word selection you use in your title.
When you walk in to an office for a job interview, the first impression that the employer has of you will be
your presentation, your dress, your haircut, your cleanliness and your introduction. The same applies
That introduction that you speak to your employer for the first time plays a huge role for that person in
determining whether he wants to hire you or not. The same goes with your e-book title. That selection of words can
determine how many purchases and page visits you obtain.
If you are selling a book on ebay about entrepreneurship
advice, using a captivating title such as “The 10 Best Kept Secrets to Starting Your Own Business” will be sure to
grasp the attention of customers who are in the market for business books. It is a title that gets right to the
point; you are telling the customer what you have to offer and at the same time telling them how this book can
Other great techniques when presenting your e-book is the use of good quality, large pictures. This gives the
book a sense of excitement and creates a visual description for your market. Make sure the picture is directly
related to the content of the e-book so that customers can have a better understanding on what the book is about.
Remember the title and the pictures are the first things they will take a look at before reading the book
Also if it is a book on tips, advice, or informative, make sure you ask customers if they are willing to write a
testimonial for you. Customers will become more confident once they see that your product has helped others succeed
in that area.
If you put these methods mentioned above into practice, you are sure to increase your revenue in no-time.
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