6 Mobile Musts for Your Online Business
The number of multipurpose Smartphone owners in the US has been
growing exponentially year after year.
And, a big portion of those who use their mobile devices to access information and news online do
so on a daily basis. Experts have indicated that mobile Web usage will surpass PC usage in the foreseeable
This has a direct consequence; the tools people are using to access and share this information are
evolving too. What does this mean for your business?
In order to position your business strategically in front of this bursting online population, you
need to understand how these savvy people are using their mobile devices to access this information. You need to
know the online forums where they spend much of their time so that you can be able to engage them and build lasting
Here are six things that any serious business must do to ensure it makes the most of this mobile
1. Make your website mobile-friendly – and ready
Mobile users are extremely impatient. They are hungry for information and they want it now. You
need to ensure that your website’s dissemination of that information is useful to them. The good thing is that
there are a number of ways to build a mobile version of your website. Platforms like WordPress have plugins that
you can use to create mobile-friendly version of your website.
2. Optimize your website for mobile search
The major search engines – Google and Bing – have different indexes for mobile search. Were you
aware that currently these search engines return far less and more localized results than is returned on regular PC
searches? So, if you want your site to rank up there and be easily seen by the millions of mobile device users,
move faster and get it optimized for mobile search.
3. Create a Facebook fan page
A good portion of mobile device users are active Facebook users,
the largest social networking platform, so it only makes sense to build a presence there.
Not only will you be able to attract potential customers, you will have direct access to the
existing ones and you can use their feedback to improve your service or product. Read this article to find out
more on creating a facebook fan page for your
4. Take advantage of the Twitter tidal wave
Like Facebook, Twitter is another giant social networking platform which you can use to build a
prolific web presence. Better yet, Twitter is more suited for mobile usage so it couldn’t get easier for you. Get
more involved with Twitter and garner a following before the competition makes you irrelevant.
5. Ensure that Google Maps has you on their list
A big number of mobile users use Google Maps to locate a local business the first time. Just take
steps to make sure that your website conforms to Google’s guidelines regarding quality.
6. Inspire customers to review you on FourSquare or Yelp
Users all over the world can review any business on Yelp. Millions of people use the site to search
for information on different categories of businesses. FourSquare is a bit similar, with users able to communicate
to one another about their whereabouts, post reviews and make business recommendations.
There’s no better time to build a firm foundation for your business to tap into the enormous market
opportunities presented by mobile usage than now.
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