Successful Online Selling
 

6 Mobile Musts for Your Online Business

mobile for online businessThe number of multipurpose Smartphone owners in the US has been growing exponentially year after year.

And, a big portion of those who use their mobile devices to access information and news online do so on a daily basis. Experts have indicated that mobile Web usage will surpass PC usage in the foreseeable future.

This has a direct consequence; the tools people are using to access and share this information are evolving too. What does this mean for your business?

In order to position your business strategically in front of this bursting online population, you need to understand how these savvy people are using their mobile devices to access this information. You need to know the online forums where they spend much of their time so that you can be able to engage them and build lasting relationships.

Here are six things that any serious business must do to ensure it makes the most of this mobile media frenzy:

1. Make your website mobile-friendly – and ready

Mobile users are extremely impatient. They are hungry for information and they want it now. You need to ensure that your website’s dissemination of that information is useful to them. The good thing is that there are a number of ways to build a mobile version of your website. Platforms like WordPress have plugins that you can use to create mobile-friendly version of your website.

2. Optimize your website for mobile search

The major search engines – Google and Bing – have different indexes for mobile search. Were you aware that currently these search engines return far less and more localized results than is returned on regular PC searches? So, if you want your site to rank up there and be easily seen by the millions of mobile device users, move faster and get it optimized for mobile search.

 

3. Create a Facebook fan page

facebook page for ebay sellersA good portion of mobile device users are active Facebook users, the largest social networking platform, so it only makes sense to build a presence there.

Not only will you be able to attract potential customers, you will have direct access to the existing ones and you can use their feedback to improve your service or product. Read this article to find out more on creating a facebook fan page for your business.

4. Take advantage of the Twitter tidal wave

Like Facebook, Twitter is another giant social networking platform which you can use to build a prolific web presence. Better yet, Twitter is more suited for mobile usage so it couldn’t get easier for you. Get more involved with Twitter and garner a following before the competition makes you irrelevant.

5. Ensure that Google Maps has you on their list

A big number of mobile users use Google Maps to locate a local business the first time. Just take steps to make sure that your website conforms to Google’s guidelines regarding quality.

6. Inspire customers to review you on FourSquare or Yelp

Users all over the world can review any business on Yelp. Millions of people use the site to search for information on different categories of businesses. FourSquare is a bit similar, with users able to communicate to one another about their whereabouts, post reviews and make business recommendations.

There’s no better time to build a firm foundation for your business to tap into the enormous market opportunities presented by mobile usage than now.

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